
Rebecca is a fractional CFO who specializes in optimizing finances for businesses, maximizing profits, and fostering growth.
HI THERE. I’M REBECCA KUSHNER
I help practitioners and founders in the health and wellness space successfully operate and expand their businesses so they can positively impact as many women and families as possible.
Together, we’ll review your business goals, dive into your pricing and capacity, and empower you to envision profitable growth.
You learned how to treat your clients, but no one taught you how to run a business or manage your finances
You launched your business, but you’re unsure how to measure profitability or know if you’re truly making money
You acquired clients and grew your business organically, and now you’re ready to optimize and expand your services
You feel like you’re burning out trying to maximize your 1:1 appointments AND manage your business
You’re ready to hire, but you’re not sure what you can actually afford
You’ve built a thriving practice and a team, but you’re operating at full capacity and wondering how to balance your time, energy and the additional financial investments to maintain your growth.
MEET YOUR CFO
You don’t have to navigate finances alone
You invested in higher education and additional credentials to become an expert in your scope of practice. You’ve spent hours studying and working in clinical practice to hone your skills.
But finance fundamentals were not included in the curriculum. No one taught you how to use a spreadsheet, how to read a set of financial statements or even how to price your services. You know how to measure your clients’ improvements, but you don’t know how to measure the success of your business.
Luckily, you don’t have to become a financial expert, and you don’t have to do it alone.

SERVICES
Let’s build the profitable business of your dreams
Fractional CFO Support
For Early Stage Startups & Private Practices
Ongoing guidance from a strategic partner to empower your business decisions, build revenue forecasts and prioritize expenditures as you expand your vision into a thriving business.
Financial Strategy & Bookkeeping
For Practitioners, Coaches & Service Providers
Gain an understanding of your business’ financial health and solidify your foundation to increase your income, optimize your cost structure and continue to grow profitably.
ARTICLES FOR FINANCIAL EDUCATION