Rebecca is a fractional CFO who specializes in optimizing finances for businesses, maximizing profits, and fostering growth.

Image of the founder, Rebecca, sitting on the couch, smiling at the camera.

HI THERE. I’M REBECCA KUSHNER

I help practitioners and founders in the health and wellness space successfully operate and expand their businesses so they can positively impact as many women and families as possible.

Together, we’ll review your business goals, dive into your pricing and capacity and empower you to envision where growth can happen.

SERVICES

Let’s build the profitable business of your dreams

Financial Foundations & Bookkeeping
For Practitioners, Coaches, Service Providers

Gain an understanding of your business’ financial health and solidify your foundation to increase your income, optimize your cost structure and continue to grow profitably.

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Fractional CFO Support
For Early Stage Startups (Pre-Seed & Seed)

Ongoing guidance to empower your business decisions and help you prioritize how to spend your time and energy to maximize your financial results.

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You learned how to help your clients, but no one taught you how to run a business and manage your finances

  • You’re launching your business, but you don’t know how to measure what profitability means

  • You acquired clients and grew your business organically, now you’re ready to optimize and expand your services

  • You feel like you’re burning out trying to maximize your 1:1 appointments AND manage your business

  • You’ve built a thriving practice and team, but this business is still taking too much of me. How do I balance my time and energy with the additional financial investments I want to make in my business?

MEET YOUR CFO

I believe in the power of the ripple effect

You invested in higher education and additional credentials to become an expert in your scope of practice. You’ve spent hours studying and working in clinical practice to hone your skills. 

But finance fundamentals were not included in the curriculum. No one taught you how to use a spreadsheet, how to read a set of financial statements or even how to price your services. You know how to measure your clients’ improvements, but you don’t know how to measure the success of your business. 

Luckily, you don’t have to become a financial expert, and you don’t have to do it alone.

  • "Working with Rebecca has been helpful on so many unexpected levels. As practitioners, our focus has always been on supporting our clients and patients. Rebecca has helped us truly understand our finances and strategize ways to take our business to the next level, while making sure the heart and soul of our business remains steady. Rebecca not only has a gift for crunching numbers and projecting costs and income, but she also has us use our own intuition and makes sure we feel heard — it's one of many reasons we call her our business therapist! We couldn't recommend Rebecca more and look forward to celebrating our business growth with her by our side."

    – Sarah & Carolyn, Indigo Wellness Group

  • "Rebecca has helped me understand how I can grow my business to be more profitable, in a way that makes sense for me. I stepped into this space with Rebecca not understanding what I was doing wrong and why I was having trouble seeing growth in my business. She has empowered me so much to understand where growth can happen and how to make manageable but mighty changes. Not only is she excellent at what she does, she is extremely personable and lovely to work with. I look forward to continued work with Rebecca!"

    – Maddie, Essere Mental Wellness

  • Working with Rebecca has been incredible. As a physician, my focus has always been on my patients and patient care. I've never felt comfortable with the business end. However, as I've been making a major transition with my practice, I knew I needed support with the financial aspect of my business. Rebecca has been extraordinary. She is whip smart and insightful. She is detail oriented, but presents information in a way that I can understand. She meets me at my level, yet ensures we're taking the business to the next level. I feel incredibly lucky to have her at my side as we continue to expand. I simply can't recommend her more highly.

    – Dr. Erika Klemperer, WELL Dermatology

ARTICLES FOR FINANCIAL EDUCATION

Financial Wellness

Financial Partner

Business Coach

·Optimize

Structure

·Balance

Financial Partner Business Coach ·Optimize Structure ·Balance

Profitability

·Transparency

Honest·

Trusted

·Loyal

Profitability ·Transparency Honest· Trusted ·Loyal